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support@newsboxer.comMakeMyTrip’s Multilingual AI travel assistant launched: Assistant to Revolutionise travel booking in India
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By Laxmi Sahu
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MakeMyTrip’s Multilingual GenAI Trip Planning Assistant marks a major milestone in India’s travel industry. By enabling end-to-end, voice-and-text-driven trip planning in both English and Hindi (with more languages on the way), the platform is set to democratise travel booking for millions.
MakeMyTrip, one of the leading online travel booking platforms, has launched its GenAI-enabled Trip Planning Assistant, bringing a new era of conversational and inclusive travel booking. The tool, which has been built as a significant upgrade to the company’s AI agent ‘Myra’, will assist users through the entire travel journey, from destination discovery and itinerary creation to booking and post-sales support.
The feature is currently live in English and Hindi in beta mode. The assistant aims to break language barriers and enable more Indians, especially those uncomfortable with English, to confidently book travel. More Indian languages will be added soon after the system is fine-tuned with user feedback.
Key features of the GenAI trip planning assistant
The main highlight: Accessibility for all
The biggest win for Indian users is regional language accessibility. Starting with Hindi, the assistant is designed to reach the Bharat heartland, where English-based travel apps often fall short. By enabling bookings in users’ native languages, MakeMyTrip is opening digital travel booking to millions who have been underserved by tech platforms.
How it works for Indian travellers
With this AI assistant, travellers can:
Technical capabilities and innovation
According to Sanjay Mohan, Group CTO of MakeMyTrip, the assistant uses custom language models, semantic search, and a multi-agent AI framework that collaborates across categories. It’s capable of planning, scheduling, and verifying details in real time—making it one of the most ambitious tech builds in the company’s history.
Competition and industry impact
Globally, AI-powered travel assistants like Google’s Bard integration with Search and Expedia’s AI tools are emerging. However, MakeMyTrip’s approach is unique—offering a full conversational journey from query to booking in multiple Indian languages, backed by a deep understanding of the local travel market.
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